
The Snootly Story
Founded in 2018 by Olivia and her Italian Greyhound, Rufio, Snootly was born out of a necessity for high-quality, breed-specific pet accessories.
The Problem: Standard dog clothes fail to accommodate the deep chests and narrow waists of Italian Greyhounds, Whippets, and Greyhounds.
The Solution: A range of meticulously tailored coats and reversible sweaters designed for movement, warmth, and safety.
From our home base in Australia to the global stage, Snootly has become the wardrobe staple for international sighthound icons like @tikatheiggy and @honeytheigg, proving that functional warmth and high-fashion aesthetics belong together.

Meet Our Chief Dog Officer:
Rufio
At 8 years young, this handsome noodle still has it - boundless spirit, Blue Steel looks, and a zest for zoomies. When he’s not modelling or calling the shots, Rufio’s taking a nap in one of his five dog beds, outside working on his tan or indulging in chickembs or cheese.
Find the Perfect Fit for Your Hound
Ready to upgrade your dog's wardrobe? Explore our breed-specific collections, thoughtfully designed to keep them warm all year round.



